Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Or can it? Yes, marketing is just getting the word out. The... Read more
As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over... Read more
As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well... now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally... Read more
I recently ran a batch of my Neo Pixel clock boards through the factory here. It's an Arduino UNO-based design that I made for myself not long ago. It sports an Atmega328P, with bootloader, an FT231X USB chip, and a... Read more
It’s a no-brainer that we would not be as advanced as we are today if it was not for J Presper Eckert and John Mauchly—what? Oh, you know who they are. Read more
I was asked to write a little something about “makers” and how they are relevant to what we do here. A what? The first step was to ask Google “What is a maker” and find out what I had just volunteered for. Read more
A lot of factors go into the decision to hand build or outsource circuit boards. I hand build my own sometimes, simply because I enjoy the challenge. Of course most of the projects I design are for my own use,... Read more
As a Maker, you really need a decent price, with good quality, and good service. Contrary to what many people think, you don't need to look outside of North America for this. You can keep your gaze West of the... Read more
My last post mused on the affordability of assembly at Screaming Circuits for the maker/very small business/kickstarter community. My hypothetical Arduino-compatible dual motor driver Kickstarter came out to $9.81 per board at a quantity of 250. That's probably more than... Read more
Yes, a Maker can get 250 custom-design Arduino-compatible boards built for about $10.00 each at Screaming Circuits. How can Screaming Circuits, a full-service assembly provider, compete with a low-cost assembly house? Upon first thought, it might seem like Screaming Circuits,... Read more
