The language of the engineer and the marketeer don't always mix well. It's understandable. The two disciplines have different vocabulary sets and different objectives. To make matters worse, there is a lot of bad marketing floating out and about. Some... Read more
I kind of like the phrase “the social media net.” I doubt that I actually coined it, but I can’t think of exactly where I may have first heard it. Regardless, a net is one of the things that comes... Read more
Signal to noise ratio is a pretty important factor in the world of electronics design, especially in Rf and analog design. Strangely enough, it’s also a critical part of marketing. In many parts of the engineering community, the term “Marketing”... Read more
Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on a full court press, try for the home run, and we use the winning sports... Read more
If you’re old enough, you might remember the 1967 movie, “How to Succeed in Business Without Really Trying.” Well... you don’t really need to be old enough. The movie’s before my time and I’ve watched it. In the movie, window... Read more
Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Or can it? Yes, marketing is just getting the word out. The... Read more
According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on... Read more
In the past, it was usually pretty easy to find chips in both surface mount and thru-hole packages. Somewhere in the last decade or so, component manufacturers stopped introducing thru-hole versions of their newest chips as standard practice. In many... Read more
A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word.... Read more
As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over... Read more
