The upside of a visible identity is that people see you can might possibly care and understand. The downside, is that people can find you. Today, I'm sort of treading the line between the two.
I'm testing out some Twitter ads right at the moment. As someone that has a service to present, I have to do things like that. Ideally, it won't be intrusive and will just give information, but that's not the point.
One of the steps in putting together a Twitter ad is to select categories of Twitter users that might be interested in what I do. The process of picking those categories reminded me of something that's almost always annoyed me when I have to pick my categories for anything. Namely, my categories aren't there.
This particular ad, is sending people to eBay to buy (hopefully) a coffee mug with the Sputnik 1 transmitter schematic on it. We're doing it to help out our local FREE GEEK place. (Yikes! Three links in a row) Again, that's not the point here.
I'm thinking that electrical engineers would be interested, as would space fans. Well, those categories don't really exist. The have a major category: "Business." The closest sub category in Business is "Technology." That's somewhat close, but do engineers really want to be classified as in the business world?
"Careers"; nothing close in the sub categories. "Education"; nothing close. "Events" has "Tech Tradeshows" as a sub-category, but as with business, it's not really where I'd look.
"Hobbies and Interests"? Nope. They have "Astrology", but no hobby electronics.
There's the category "Science", but its subs look like chapter headings in a sixth-grade science book.
Wait! There's "Technology and Computing"! That looks promising... But... No. It's pretty much software and IT.
And, that's it. I see this sort of thing all over the place. Software, IT and businessy stuff get categories, but electronics design, embedded computing, robotics... Other than in the direct EE press, these types of categories just don't seem to exist.
What time it is?