Screaming Circuits: Entrepreneurship

PROTOTYPE AND SMALL VOLUME
PCB ASSEMBLY MADE EASY

Use sports to motivate your team? Think again - for The Engineer Entrepreneur

Sports metaphors are incredibly common in the world of business motivation. Probably even more common than military metaphors. We raise the bar, huddle, put on a full court press, try for the home run, and we use the winning sports... Read more

How to succeed in marketing without really trying - For the Engineer Entrepreneur

If you’re old enough, you might remember the 1967 movie, “How to Succeed in Business Without Really Trying.” Well... you don’t really need to be old enough. The movie’s before my time and I’ve watched it. In the movie, window... Read more

What to Write - Marketing for the Engineer Entrepreneur

Marketing should be easy. It should be just about the easiest thing you can do. Marketing is just getting the word out. Right? That can’t be too difficult. Or can it? Yes, marketing is just getting the word out. The... Read more

What Is A Brand? Really? - For the Engineer Entrepreneur

According to Webster’s Dictionary, a brand is: “a category of products that are all made by a particular company and all have a particular name.” That’s true, but that definition’s simplicity harkens back to the days of identifying cattle on... Read more

Five traps to avoid when changing from hand assembly to machine assembly

In the past, it was usually pretty easy to find chips in both surface mount and thru-hole packages. Somewhere in the last decade or so, component manufacturers stopped introducing thru-hole versions of their newest chips as standard practice. In many... Read more

Communicating Up and Sideways - For the Engineer Entrepreneur

A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word.... Read more

Stage Three Marketing - for the Engineer Entrepreneur

As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over... Read more

Minimalist Market Segmentation - for the Engineer Entrepreneur

As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well... now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally... Read more

Out of Ideas and applied Heisenberg

Every now and then, most of us seem to run out of ideas. Then, like the proverbial high school term paper, with a subject requirement of: “Pick a subject you’re interested in”, we struggle to come up with what to... Read more

Language dialects for the engineer entrepreneur

Much of marketing can be summed up with the word “communication.” It's communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their... Read more