Screaming Circuits: Entrepreneurship

PROTOTYPE AND SMALL VOLUME
PCB ASSEMBLY MADE EASY

Communicating Up and Sideways - For the Engineer Entrepreneur

A good leader should communicate in the language of his or her subordinates. A good leader should be the one to adjust dialect and language. This is well accepted wisdom. The problem is that “should” is a rather meaningless word.... Read more

Stage Three Marketing - for the Engineer Entrepreneur

As an engineer entering the land of entrepreneurship, you know (over simplification warning) design can be split into two philosophies: hack & patch, or engineer it. I suspect that all but lazy people would prefer the “engineer it” method over... Read more

Minimalist Market Segmentation - for the Engineer Entrepreneur

As an engineer entrepreneur, you’ve probably heard the phrase “market segmentation.” If you haven’t, you really should have, and, well... now you have. It is one of the more important components of marketing. Like many others, it can seem intentionally... Read more

Out of Ideas and applied Heisenberg

Every now and then, most of us seem to run out of ideas. Then, like the proverbial high school term paper, with a subject requirement of: “Pick a subject you’re interested in”, we struggle to come up with what to... Read more

Language dialects for the engineer entrepreneur

Much of marketing can be summed up with the word “communication.” It's communicating about a product or service, about wants and needs, or the past and the future. Good marketeers take this to heart and work hard to understand their... Read more

An Engineer Entrepreneur’s First Brand Lesson

If you’re an engineer starting a business, do you need to worry about your business’s brand? In a word: yes. You don’t need to make a big project out of it at the start. It can be as simple as... Read more

PART 2, SCREAMING CIRCUITS AND THE MAKER COMMUNITY

My last post mused on the affordability of assembly at Screaming Circuits for the maker/very small business/kickstarter community. My hypothetical Arduino-compatible dual motor driver Kickstarter came out to $9.81 per board at a quantity of 250. That's probably more than... Read more

Part 1, Screaming Circuits and the Maker community

Yes, a Maker can get 250 custom-design Arduino-compatible boards built for about $10.00 each at Screaming Circuits. How can Screaming Circuits, a full-service assembly provider, compete with a low-cost assembly house? Upon first thought, it might seem like Screaming Circuits,... Read more