Circuit Design ECOsystem

Years and years ago, I was a product manager at In Focus, the projector manufacturer. It was a great time to be in the display industry. New technology was being invented left and right (and center and back, and some over in that far corner too). Competition was still reasonably light and we were ahead of most of it.

It was always interesting to take one of the early overhead projector-style displays through airport security. Laptops were rare at the time, let alone a big clear display that looked like a see-through touch-pad computer, but without the computer. But that's not the point.

Back in our engineering department, we had the electronics engineers, a few folks to work on firmware, a layout specialist, documentation specialists to deal with all the documentation (duh), purchasing people to buy the parts and PCBs, technicians build up the prototypes, manufacturing people to get the pre-production and production going. And here,s the contrast today. Quite a few engineers I talk to these days have to do all of those jobs except final production. That wouldn't be too much of a problem except that while all of those jobs were being assigned to the engineer, everything got more difficult. Parts got smaller, timelines shrank, competition got more fierce, clock speed increased and a lot of formerly company functions, got out-sourced. It's a lot of work and a lot of ground for that engineer to navigate.

A couple of companies; Digi-Key, NXP, National Instruments, Sunstone Circuits and Screaming Circuits (my company), have gotten together to form the Circuit Design ECOsystem; a cross-company organization designed to help that design engineer get a design from inside the brain to the market.

NXP makes components and is creating library components for the CAD software made by National Instruments and Sunstone. Sunstone allows quoting and ordering of Screaming Circuits assembly service on their website and Screaming Circuits does the same with Sunstone PCB fab. Digi-Key is working to improve the data-flow to Sunstone's PCB123 CAD and streamline the parts procurement process to Screaming Circuits.

It's still early in the process, but the idea is to take the, now fragmented, design to manufacture process and make it easier for the electrical engineer to get through - to remove roadblocks, add in new services and improve communications to make it easier to produce a quality product.

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