Enablers and a fan
Being the busy booth staffer that I am, I didn't get much time to walk the floor yesterday. Just a few quick trips. I did get a lot of time to speak with potential customers as well as a few current customers. That's what I like. As a marketing guy, I don't get nearly enough time to do that.
What I heard were two common themes. First, a lot of people don't have a good source for prototype quantity builds. You would think that it wouldn't be such an issue, but it's pervasive - big companies as well as small companies. Fortunately, we're here to change that.
The other (closely related) theme was the need for an enabler. A lot of the folks I spoke with could get their proto's done last year, but now they need to move up to a new generation of parts: 3mm x 3mm QFN filters, tiny little chip RAMs, massive BGAs, etc. They can't use these new parts with their old methods. Typically, they were hand soldering or using a toaster oven or spare time in a low-tech assembly house. Again, that's why we're here.
We're in booth 1133, right next to Circuit Cellar magazine. When I walked in Steve Ciarcia was sitting in his booth reading. I've been a fan of his writing since the Byte magazine days back in the late '70s. Big thrill for me to meet him. Of course, he hit me up for an advertisement in his magazine. That's cool. I don't have the budget for that yet - next year - but I thought about it, just to say I bought an ad from Steve Ciarcia.
Geek at times